Product Marketing Specialist
Join IE University’s School of Architecture and Design in Madrid (IE Tower) to develop and execute marketing strategies for architecture and design programs.
Responsibilities
- Develop and execute marketing strategies for the School's portfolio of architecture and design programs.
- Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.
- Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
- Coordinate the development of commercial materials to support integral recruitment efforts.
- In collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.
- Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions,



and Recruitment teams.
- Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.
- Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.
- Manage multiple marketing projects, ensuring timely delivery and high-quality execution.
- Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives.
- Support the planning and execution of recruitment campaigns, events, webinars, and product launches.

Qualifications
- Master's degree in Marketing, Communications, Business, Design, Architecture, or a related field.
- 2‑4 years of experience in product marketing, brand marketing, or a similar role.

📌 Product Marketing Specialist (España)
🏢 Ie
📍 España