At Nextlane, we don’t just develop software solutions – we create the future of the automotive industry. We are a company that combines advanced technology with a clear vision: simplifying and digitizing every step of the automotive customer journey, empowering manufacturers and dealerships to thrive in a constantly evolving market. Be committed to provide an environment where you can learn, grow, and collaborate on projects that make a global impact.
Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.
Identify and organize our presence at local events and conferences.
Execute global lead generation campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.
Position our brand by identifying the trendy topics and the associated keywords in your region.
Deploy regional campaigns on social networks to increase corporate and employee branding.





Contribute to content production in line with integral content plan and localize corporate content when it is relevant for your markets.
Report results and analyse marketing effectiveness while managing database quality.
Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.
Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow-up.
Communicate with the Field Marketing Team about all your projects (campaigns, events…) A master’s degree in business or marketing.
Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.
Experience in B2B marketing ideally in the software industry.
Very comfortable communicating in English.
English and Spanish mandatory, Portuguese and French are a plus.
Technical Skills: Hubspot.
Interview with Field Marketing Manager.
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📌 Field Marketing Specialist (Madrid)
🏢 Nextlane
📍 Madrid