As the PR & Marketing Manager for AIRE Ancient Baths in Barcelona and Vallromanes , you will lead and execute the local Public Relations and B2B strategy across our two locations, driving brand awareness, visibility, and positioning within one of the world’s most competitive and influential markets.
Acting as the local brand ambassador, this role develops B2B relationships across hospitality, corporate, and tourism sectors while leading PR initiatives and brand activations that drive awareness and engagement. Working closely with global and local teams, the role helps translate brand presence into sustainable commercial growth.
Prospection, development, and management of new B2B accounts.
Lead relationships with relevant hotels, travel industry, incentive agencies, etc.
Management of the sales funnel contacts and report a weekly update about the progress to HQ and Local Management.
Branding & Communication
Be responsible for raising awareness and relevance of the AIRE brand at the local level (be a brand advocate and guardian)




Manage and build corporate and B2C relationships through networking, PR events, and partnerships/sponsorships.
Supervise and ensure the overall brand image standards in the location.
Collaborate with the Global Social Media manager to ensure content is aligned with local needs.
Global & Local Alignment
Collaborate with the Integral Marketing team to ensure the correct implementation of marketing campaigns at the location.
Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for group & event initiatives.
Establish proper communication and liaise with other internal departments to ensure efficient execution of the PR / Marketing campaigns.
Manage onsite influencers, press, and VIP visits. Monitor customer feedback by reporting to the PR & Marketing Coordinator critical feedback received from customer surveys and local online platforms.
Have a minimum of 2 years experience in a PR/M

📌 PR & Marketing Manager (Barcelona & Vallromanes)
🏢 Aire Ancient Baths
📍 Barcelona