Product Marketing Strategy & Positioning
Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.
Today we’re part of Cegid, a European leader in cloud software for finance and accounting. We’re a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.
Revenue Marketing at Shine
Our Revenue Marketing team in Spain is dedicated to driving growth among the country’s freelancers, small business owners and CPA’s (Accountants). We work across the full marketing mix; campaigns, channels, content, and performance, translating strategy into tangible activity that moves the needle. Product Marketing Manager – Accounting CPA
We are looking for a Product Marketing Manager – Accounting CPA to lead the product marketing and Go To Market strategy for the accounting firms segment in Spain.




This role will be responsible for shaping how we position, launch, activate and grow our solutions within the accounting ecosystem, ensuring that our products, strategic initiatives and business transformation projects are successfully brought to market.
The person in this role will act as a key bridge between local and general teams, connecting Product, Product Marketing, Sales, Customer Success, Support, Growth, Lifecycle, Brand and Local Marketing to ensure strong alignment between product strategy, market needs and commercial execution.
You will combine strategic Product Marketing thinking with hands‑on Go To Market execution, helping define value propositions, customer messaging, sales enablement, activation plans and adoption initiatives for one of our most strategic customer segments in Spain.
You will also become a trusted voice within the accounting community, helping us understand customer needs, market dynamics and regula

📌 Product Marketing Manager, Accounting (Madrid)
🏢 shine
📍 Madrid