Requirements
~ Previous experience creating copy for digital campaigns or Meta Ads
~ Understanding of performance marketing and what makes an ad convert
~ Creative profile with strong interest in digital culture and social media
~ Good instinct for identifying strong hooks, messages and creative formats
~ Ability to work in a fast-paced and dynamic environment
~ Proactive, hands-on and eager-to-learn mindset
~ Visual sensitivity and strong attention to detail
~ Good communication and teamwork skills
~ Fluent Spanish and good level of English
~(Desirable) Constantly save ads, campaigns or ideas for inspiration
~(Desirable) Stay updated on trends, formats and social media codes
~(Desirable) Know the difference between entertaining content and content that converts
~(Desirable) Are interested in consumer psychology and digital behavior
~(Desirable) Enjoy generating ideas and testing new creative approaches

What the job involves
At COCUNAT, we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion




We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives
We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today
If you enjoy writing, conceptualizing ideas and spotting trends before everyone else, we’d love to meet you
Create copy for performance ads, mainly on Meta platforms
Develop hooks, claims and selling angles
Participate in the conceptualization of conversion-focused creatives
Think both about the copy and the visual hook of each ad
Analyze which creatives are performing and how to continue iterating them
Create clear and actionable briefs for creators and the crea

📌 Performance Copywriter for Meta Ads (Barcelona)
🏢 Cocunat
📍 Barcelona