Company Description
With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Senior Data Strategist responsible for shaping how data is leveraged across a multinational FMCG company, from collection to activation and measurement, across both B2C and B2B ecosystems. This role supports markets and central teams in defining holistic, value-driven data strategies, ensuring data is not only properly structured and governed, but also translated into actionable insights that fuel CRM, CX, and business growth. Acting as a key strategic partner to marketing, CRM, and digital teams, the Data Strategy Consultant ensures data becomes a core enabler of decision‑making, personalization, and performance,



while aligning with broader business and customer experience strategies.
End-to-End Data Strategy
Define and support the implementation of holistic data strategies across the full data lifecycle: collection, acquisition, qualification, activation, and measurement.
Ensure data ecosystems are designed to be actionable, scalable, and aligned with business and CRM objectives.
Identify gaps and opportunities in current data infrastructures and propose strategic improvements.
Develop data‑led strategic recommendations tailored to both B2C and B2B contexts.
Ensure alignment with business priorities, CX Strategy, and market and brands specific constraints.
Translate complex data topics into clear, actionable guidance for non‑technical stakeholders.
Create and maintain core data strategy assets, including: o Data guidebooks and frameworks o Transparency and governance documentation o Strategic roadmaps and capability models
Prov

📌 Senior CRM Strategist (Barcelona)
🏢 Publicis Groupe España
📍 Barcelona