UEX.US is a fast-growing crypto exchange with fiat on/off ramps, savings products, loans, and multi-asset trading. We are expanding aggressively in the United States and international markets, and we need a performance-driven specialist to scale paid acquisition and organic inbound traffic.
Role Overview
We are looking for a SEO & Ads Specialist who can manage performance ads, improve organic discoverability, optimize landing pages, and run data-driven experiments across paid and organic channels. This role works directly with the Marketing Team Lead , as well as our Content, Design, and Tech teams to execute campaigns that drive verified signups, deposits, trading volume, and ROI-positive traffic.
Key Responsibilities
Paid Acquisition & PPC
- Plan and manage paid advertising campaigns across Google, Meta (FB/IG), TikTok, Twitter/X, Reddit, and other relevant networks
- Define targeting, bidding strategies, audiences, funnels, and remarketing flows
- Manage ad budgets and optimize for CPA, ROAS, and CAC targets
- Monitor performance and continuously adjust creatives, audiences,
and landing pages
- Implement retargeting and conversion tracking (Pixels, GTM, UTM, API, etc.)
SEO & Organic Growth
- Conduct keyword research and develop content topics/maps relevant to crypto, trading, savings, and fintech
- Optimize website and landing pages for SEO (technical + on-page + off-page)
- Conduct site audits and fix issues related to indexing, performance, structure, metadata, schema, etc.
- Build and manage backlink strategies (influencers, directories, crypto media, PR)
- Track SEO performance and organic user acquisition
Analytics & Reporting
- Set up conversion tracking and attribution models
- Monitor key performance metrics and provide weekly/monthly reports
- Analyze funnels, user behavior, and conversion flows
- Recommend improvements to increase conversion rate and LTV
Key Channels You May Work With
- Ads: Google Search/Display, Meta, TikTok, Twitter/X, Reddit, Bra
📌 SEO & Ads Specialist (Madrid)
🏢 UEX.US
📍 Madrid