At Factorial we're looking for a new GTM Operations Specialist for the Marketing team to help us boost the company to the next level. This role supports the SDR Operations strategy from both a technical and business perspective. Experimentation & Testing
Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations).
Identify growth opportunities through performance analysis and conversion insights.
Drive data‐backed decisions: scale what wins, iterate what works, and sunset what doesn't.
Ensure data quality and availability to power dashboards covering:
Partner with RevOps and Data teams to apply AI and automation across the SDR lifecycle, including:
Strong HubSpot knowledge (mandatory): hands‐on experience with workflows, lead routing, lifecycle stages, properties, reporting, and integrations.
Experience in GTM / SDR / RevOps Operations in a B2B environment.
Strong analytical mindset: comfortable working with funnel metrics, conversion rates, and performance KPIs.




Ability to translate business needs into technical solutions and communicate them clearly across teams.
Experience with A/B testing and experimentation in SDR or marketing workflows.
Experience with additional GTM tools beyond HubSpot.
Alan private health insurance
Save expenses with Cobee
Breakfast in the office and organic fruit
At Factorial, we're building the leading business management software for companies of all sizes. Our platform centralises key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe's fastest‐growing SaaS companies, backed by top‐tier investors and proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we'd love to meet you.
We own it: We take responsibility

📌 Hubspot Marketing Operations Specialist (Barcelona)
🏢 Factorial
📍 Barcelona