Company description
With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Overview We are looking for an Insights Analyst to join the Insights team within One Strategy at Publicis Groupe. Based in Barcelona, this role is focused on transforming audience, market, and behavioral data into actionable insights that support strategic decision‑making across the group.
Working closely with media, brand, and digital strategy teams, you will help develop a deeper understanding of audiences and their interactions across multiple touchpoints, contributing directly to more effective media and communication strategies.
Responsibilities Audience Analysis & Media Consumption
Analyze media consumption data to identify patterns, emerging trends, opportunities,



and strategic tensions.
Develop audience profiles and consumer understanding to support media and communication planning.
Market and consumer research data (Kantar, AIMC, etc.).
First‑party client and group data.
Data Integration & Consumer Understanding
Combine media, consumer, social, and internal data sources to create a holistic view of the consumer.
Integrate declarative and behavioral data to understand both what people say and what they actually do.
Support the enrichment and interpretation of audience intelligence through multiple data sources.
Identify patterns, shifts in consumer behavior, emerging signals, and business opportunities.
Strategic Project Support
Collaborate with Connections, Brand, and Digital Strategy teams on strategic initiatives.
Contribute to pitches, client projects, and key initiatives across the group, particularly within the media ecosystem.
Data Storytelli

📌 Insight Analyst (Barcelona)
🏢 Publicis Groupe
📍 Barcelona