Overview

Sales Representative – Spain (SodaStream)
Position Overview
The Sales Representative will be responsible for developing and executing the commercial strategy of SodaStream in Spain, with a strong focus on expanding distribution, increasing sell-out performance, and strengthening relationships with retail partners.
The role requires a highly proactive commercial profile capable of opening new accounts, developing existing customers, and driving in-store execution to accelerate category growth in the Spanish market. The Sales Representative will act as a key interface between SodaStream and retailers, ensuring optimal visibility, product availability, and promotional implementation.

Responsibilities

1. Retail Sales Development
- Develop and manage relationships with national and regional retail accounts, including consumer electronics retailers, home appliance chains, supermarkets, and department stores.
- Identify and open new distribution opportunities to increase brand presence across Spain.
- Negotiate product listings, shelf placement,



and promotional activities with retail partners.
- Ensure optimal assortment and product availability across all accounts.

2. Account Management
- Maintain regular contact with store managers, buyers, and retail partners.
- Monitor account performance, sales trends, and stock levels.
- Implement corrective actions when necessary to ensure sales targets are met.
- Manage Mediamarkt stores (39) as Key POS.

3. In-Store Execution
- Ensure proper visual merchandising and product presentation in retail locations.
- Coordinate and execute in-store promotions, demonstrations, and product launches.
- Monitor compliance with brand guidelines and retail agreements.

4. Market Intelligence
- Track competitor activity, retail pricing, and market trends.
- Provide regular feedback to the management team regarding opportunities and risks in the Spanish market.
- Identify regional opportunities for expansion or improved performance.

📌 Sales Representative – España (Alcobendas)
🏢 PepsiCo
📍 Alcobendas