Puig is seeking a highly skilled Integral Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.
This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets.
In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.
Language: English (mandatory)
Media Tracking Strategy & Implementation
Ensure robust and consistent media tracking across all digital platforms.
Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels.
Coordinate tracking implementation across websites, media platforms, and analytics tools.
Validate data collection quality and ensure consistency across markets and platforms.
Support troubleshooting and issue resolution related to tracking and data collection.
Interface with Tech & Data Product Teams
Work closely with Media teams on business needs.
Work closely with Tech teams to ensure proper implementation of tracking and data flows.
Collaborate with Data Product Managers to align tracking data with data models and data products.
Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery).
📌 Global Media Tracking Data Manager (España)
🏢 Puig
📍 España