In this role, you will take ownership of the commercial performance of a key sub-region within General Travel & Rizla, shaping both strategy and execution to deliver strong business results. You will work closely with international teams and major global customers, turning market insights into practical actions that drive sustainable growth. You’ll have the opportunity to build meaningful partnerships, influence commercial direction, and make a visible impact across multiple markets. Develop and execute regional and channel strategies aligned with global direction, ensuring consistent and effective market execution
Shape pricing approaches and commercial initiatives to optimise market share, margins, and overall business performance
Strong commercial acumen with the ability to manage P&L; and make well-informed business choices
Proven ability to develop and execute sales and channel strategies in a dynamic market environment
Insight-oriented mindset with the ability to interpret data, identify trends,



and translate findings into action
We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

📌 Regional Sales Manager (España)
🏢 Imperial Brands
📍 España