Senior Media Strategy Manager (España)

Senior Media Strategy Manager (España)

13 ago
|
Fotocasa Group
|
España

13 ago

Fotocasa Group

España

Join the Fotocasa Group Marketing Team as a Media Strategy Manager
We are Fotocasa Group, Spain’s real estate tech leaders. We combine our local market expertise with the power of a leading European digital ecosystem. If you’re a status‑quo‑challenger who thrives on innovation and matchmaking, we want you on board for this journey
We are seeking a Media Strategy Manager to lead Fotocasa Group’s integrated Brand and Performance investment. Owning the majority of our marketing budget, you will break down traditional silos to maximize business growth. In this role, you will redefine our media mix to ensure every euro invested drives traffic, app downloads, leads, and long‑term brand equity.
Manage €20M+ Budget: Oversee and optimize Fotocasa’s annual media investment across Brand and Performance channels.
Evolve our integrated media mix to blend long‑term brand equity with short‑term growth (traffic, app downloads, leads, and revenue).
Data‑Driven Optimization: Challenge existing investment models using MMM, incrementality testing, attribution frameworks, and GA4/AppsFlyer data.




Manage media agencies, broadcasters, and tech partners (Google, Meta, TikTok) to unlock top‑tier innovation and value.
Cross‑Functional Impact: Partner with Product, Analytics, Finance, and Leadership to align media goals with overall business priorities.
10+ Years of Media Leadership: Proven track record managing large‑scale budgets across TV, video, paid social, search, and programmatic ecosystems.
~ App Growth & Quality Acquisition: Deep expertise in scaling app acquisition and engagement, focusing on high‑intent audiences and conversion quality over raw volume.
~ Strong hands‑on understanding of market intelligence and effectiveness tools (Kantar, Nielsen, Similarweb, Data.Commercial Mindset: Relentlessly focused on business impact and thriving in fast‑moving, changing environments.

Continuous lift in traffic, app downloads, leads, and brand health metrics.
Higher Efficiency: Maximum ROI an

📌 Senior Media Strategy Manager (España)
🏢 Fotocasa Group
📍 España

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