Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our general team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.
Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. As Senior Product Marketing Manager for Customer Experience , you will own product marketing across Bitpanda's full customer lifecycle — from the moment a user lands on Home and starts discovering assets, to the day they earn their first benefit, transact with their Bitpanda Card, deepen their relationship through Subscriptions and Loyalty, and navigate compliance with confidence. Reporting directly to the GM of Customer Experience and embedded within the Customer Experience team,



you will build the PMM function for the domain from the ground up: defining the positioning, shaping the narratives and driving the go-to-market execution that turns product capability into customer behaviour — and backend excellence into major user benefits. Own product marketing across the full customer lifecycle: Define and execute the product marketing strategy across the Customer Experience domain — ensuring every surface has a clear positioning, a coherent message and a plan to drive adoption. Align with CRM, paid and social teams to amplify reach without owning their execution.
Build always-on marketing programmes that deepen engagement across the customer lifecycle — driving cross-vertical adoption, reducing churn and increasing lifetime value. Run user research, synthesise behavioural data and track the competitive landscape — feeding insights directly into the product roadmap and every

📌 Marketing & Product Specialist (España)
🏢 Bitpanda
📍 España