MET Group is an integrated European energy company headquartered in Switzerland, active across the full value chain - generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large-scale trading with a growing portfolio of renewable and versátil assets. MET Retail is a new chapter for the group: bringing energy directly to households. We're building a technology-driven retail platform for power and gas, with a digital, customer-first model. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one.
Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.
The role is central in scope: one digital engine serving all markets, based in Madrid.
Own paid acquisition end to end: search, social,



comparison-site listings — budget, targeting, creative testing, optimisation
Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget
Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
Define funnel requirements into the digital team, working with the business Product Owner
6–8 years digital-first B2C growth experience gained in energy or utilities. Experience specifying lifecycle/CRM journeys
~ Fluent Spanish and English

📌 Digital Sales (España)
🏢 Met Group
📍 España