13 ago
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ingenio ec
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España
We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. Our general portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.As the Performance Marketing Manager (Growth & Creative) for Keen, you will sit at the intersection of media buying, marketing technology, and creative strategy. Working closely with our Director of Performance Marketing, you will be highly impactful by managing the day-to-day execution of Paid Social and Search campaigns, while acting as the bridge between data and creative asset development. By blending a technical mindset with a keen eye for what stops the scroll on Meta and TikTok, you will directly scale Keen’s market leadership and help more users find the guidance they need.
This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).
Drive Paid Social & Search Execution: Manage the day-to-day setup, monitoring,
and optimization of campaigns across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
Own the Performance Creative & Landing Page Pipeline: Act as a "performance creative manager." You will develop data-driven creative briefs, ideate hooks and formats for Paid Social, and analyze creative fatigue. Champion Marketing Technology & Tracking: Ensure the technical hygiene of our accounts. Partner with our product and data teams to manage pixel implementations, custom conversion setups, and data feeds.
Data Engineering & Analytics Partnership: Act as a growth marketing liaison to our Data Engineering and Analytics teams. You will collaborate closely to build robust data feeds, refine attribution modeling, and translate raw data into actionable insights that optimize our media spend.
Run Rigorous A/B Tests: Foster a culture of "test and learn" by executing continuous experiments across creative
📌 Performance Marketing Manager (España)
🏢 ingenio ec
📍 España