13 ago
|
Overleaf Enterprise
|
España
13 ago
Overleaf Enterprise
España
Senior Growth & Commercial Analyst, B2C
Marketing
Employment Type: Full Time
We are Digital Science and we are advancing the research ecosystem.
We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. The Senior Growth & Commercial Analytics Manager is the analytical engine of the B2C marketing team. You also own the commercial view: the revenue, subscription, and unit economics that show whether the growth we generate is building a healthy business. Your work turns data into decisions that grow acquisition, engagement, retention, and revenue across the consumer brands.
This is a senior, hands-on role with real ownership and real influence. You build and maintain the reporting the whole B2C team relies on, from campaign performance and cohort behaviour to subscription revenue, lifetime value, and marketing efficiency. You partner with marketing managers on the ground and with the VP of Marketing,
B2C on the numbers that shape strategy, budget, and the commercial case for investment. You sit close to the central Data and Analytics team and to Finance, drawing on shared infrastructure while serving the specific commercial needs of the B2C portfolio. You also set the standard for how the team measures, and you help marketers become more data-fluent.
Please note - due to business need, we can only accept applications from candidates who reside in the following locations where we have established legal entities: Maintain the tools, data pipelines, and dashboards the team depends on, in partnership with the central Data and Analytics team.
Build and own full-funnel reporting for all B2C brands: acquisition, activation, engagement, and retention. Own commercial and revenue analytics for the portfolio: subscription revenue, MRR and ARR movement, renewals, churn, and net revenue retention. Track budget against vigente an
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