As Global Marketing Lead for Bakery, Pastry & Biscuits you will play a pivotal role in executing the global growth strategy for the Bakery & Pastry market across multiple customer segments, including Food Manufacturers, Retailers, General Accounts, Chains and Gourmet customers, with a particular focus on Food Manufacturers and Retailers. Working closely with Portfolio, Innovation, Callebaut Academy, Digital and Commercial teams, you will drive the development and deployment of scalable customer solutions, global campaigns and growth initiatives that strengthen Barry Callebaut's position in the BAPA segment. This role combines strategic thinking, cross-functional collaboration and hands‑on execution, offering the opportunity to influence global segment growth and customer experience across regions. The position is offered as a temporary maternity cover contract, based in Western Europe or Central & Eastern Europe with approximately 20% travel.
Lead the development and deployment of the Bakery & Pastry global campaign across priority regions and local markets.




Align key stakeholders across Marketing, Sales, Consumer & Market Insights, R&D;, Chefs and Commercial teams.
Ensure campaign execution is delivered on time, within budget and with a continuous improvement mindset.
Translate customer, consumer and market insights into compelling concepts, applications and commercial opportunities.
Support solution selling through strong portfolio storytelling and innovation deployment.
Drive implementation of the global BAPA & Biscuits growth strategy.
Work with Callebaut Academy teams to elevate customer experience.
Partner with Digital teams to increase scalability and reach.
Act as an ambassador for the Global Customer Experience Centre of Excellence.
Support initiatives that drive customer engagement, segment growth and enhanced customer experience.
Master's degree in Business, Economics, Food Engineering or a related field.
Minimum 6 years of marketing experience in B2B and/o

📌 Global Marketing Lead for Bakery, Pastry (España)
🏢 Barry Callebaut Group
📍 España