Since 2004, we partner with top leaders in their industries to disrupt organisational cultures and achieve high impact at accelerating speed, with clients including Danone, PepsiCo, Unilever, Imperial Brands, Ametller Origen, Frit Ravich, Pascual, and Eroski Group, among others.
The measure of success is a qualified pipeline with CEOs and CHROs who were strangers to ActioGlobal when we first reached them. You own the full revenue engine: the targeting logic, the martech stack that powers it, the outbound and ABM sequences that move target accounts through the funnel, and the content powered by the reach engine that generates the initial signal. Pipeline architecture & account‑based marketing Own the demand generation engine end‑to‑end: account prioritisation, multi‑channel outbound sequences (email, LinkedIn, event‑based), and ABM plays targeting specific CEOs and CHROs at named accounts. CRM hygiene and data quality, marketing automation workflows, lead scoring models, pipeline attribution, and integrations between acquisition channels and the sales process.



Content & signal generation Create and distribute content calibrated to provoke engagement from senior executives at target accounts, not for brand awareness, but to generate actionable signals that feed the ABM engine. A signal is any observable action that indicates a named decision‑maker has engaged: a LinkedIn reaction, a comment, an event participation, an email reply, a content share. Own the end‑to‑end content lifecycle, from creation and review to adaptation and publishing, in close collaboration with our design specialist. Every piece of content must have a clear target audience, a distribution plan, and a measurable reach and signal outcome. Without a system to capture and qualify signals, content is just activity.
Conversion & pipeline progression Own the mechanisms that move signal‑holders toward a first meeting: digital masterclasses, targeted reports, and curated content sequences. Own and manage

📌 Senior Marketing Manager (Bilbao)
🏢 ActioGlobal
📍 Bilbao