Account-Based Marketing Manager | Based in Barcelona
If you are a B2B marketer who wants to own a go-to-market strategy rather than execute someone else's, this is worth reading.
Kantox is a BNP Paribas-backed fintech building a full-funnel, account-based marketing engine, and we are looking for one person to own the vertical strategy end to end: the account list, the messaging, the channel cadences, and the results.
We build Currency Management Automation software that helps companies turn FX from an operational burden into a competitive advantage. Defining and maintaining the target account list for your industries in close alignment with Sales, segmenting accounts by tier, funnel stage, and buying signals to prioritise outreach
Developing a deep understanding of each industry's business drivers, buying triggers, competitive landscape, and regulatory context, and using it to inform every downstream decision
Crafting the industry-specific narrative and value proposition that underpins all outreach, working with Product, Marketing Operations, and the Content team to produce emails,



LinkedIn copy, event messaging, webinar themes, and sales collateral tailored to your verticals
Running a regular cadence with Sales and BDRs covering account prioritisation, engagement signals, and content feedback, and collaborating on account-level plays for late-stage acceleration
Tracking account engagement metrics across all channels: reach, engagement, intent signals, pipeline influenced, and velocity, and reporting on programme performance continuously
You will be based in our Barcelona office, reporting to the interim Marketing Director. You will have two key resources to lean on: a marketing intern for execution tasks you choose to delegate, keeping your time focused on strategy, and a product content specialist who will help craft the technical content that underpins your campaigns. You will also partner closely with our Marketing Operations Manager to build out the engine itse

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