We are looking for Sr CRM Manager, for our game Star Trek Fleet Command to join our team in Barcelona.
We are a integral team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.
Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments
Lead development of messaging across push, email, in-game surfaces, and other CRM channels
Write and/or guide high-quality, performance-driven copy tailored to player motivations
Ensure consistency in brand voice, tone, and player-first communication standards
Represent CRM in sprint planning and live ops reviews,



advocating for lifecycle needs
Identify and prioritize data and targeting requirements to enable personalization and segmentation
Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
Review and approve campaigns prior to launch to ensure quality and alignment
Partner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)
Analyze campaign performance and translate insights into actionable improvements
Game & Community Immersion
Participate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team
CROSS-FUNCTIONAL IMPACT This role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.
While su

📌 Senior CRM Manager, Star Trek Fleet Command (Barcelona)
🏢 Scopely
📍 Barcelona