We are home to strong brands like VARTA® and OPTIMA® and we are driven by a common goal to create cutting‑edge technology in a sustainable manner. As Sales Manager Retail you will be responsible for managing and developing assigned customer accounts to achieve sales, profitability, and growth objectives. Acting as the primary point of contact for customers in the field, you will ensure excellent commercial support, effective execution of business plans, and strong collaboration with internal teams. The role requires leveraging on‑the‑ground market insights and data to support business strategies and drive performance. In addition, you will play a key role in developing the capabilities, motivation, and leadership skills of store managers and staff, fostering a high‑performing retail organization. The position will be based in Madrid Office in Spain.
Act as the main point of contact and trusted advisor for retail store Manager, building trust and fostering collaboration
Work with store teams to elevate customer service quality and create consistent Varta brand experience




Provide hands‑on support for store operations, merchandising, and staff training
Drive Sales and Operational Excellence
Leverage insights from the field to contribute to the strategic planning of retail initiatives
Identify opportunities for optimization of field services within the retail network
Achieve assigned sales volume, revenue, and profitability targets
Organize workshops or coaching sessions for retail staff to enhance product knowledge and sales techniques and customer service skills
Coordinate customer projects and ensure execution of agreed activities
Support resolution of logistics, inventory, and service‑related issues
Ensure trade marketing materials are effectively implemented across the assigned retail network
Conduct regular field visits to assess store performance, customer experience, pricing and operational
Gather insights into customer preferences, purchasing patterns, competit

📌 Sales Director, Retail Planning (Madrid)
🏢 Clarios
📍 Madrid