WHO WE ARE:
At Macadam, we’ve built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn daily steps into positive habits that improve both health and wellbeing.

Our product sits at the intersection of gamification, lifestyle, and wellbeing, and our distinctive visual universe is a core element of our identity: colorful, playful, character-driven, and deeply rooted in mobile gaming aesthetics.

THE ROLE:
As our Senior CRM Manager at Macadam, you will be instrumental in fueling the growth and engagement of our vibrant community of over 15 million users. This pivotal role is at the intersection of marketing, product, and data, where you'll define and execute a dynamic CRM strategy focused on retaining, engaging, and monetizing our user base. Leveraging your expertise in mobile gaming and LiveOps, you'll craft compelling in-app experiences, orchestrate personalized campaigns, and continuously optimize our funnel to ensure every user's journey is fun, rewarding, and deeply connected to our mission of promoting a healthier lifestyle.



If you're a hands-on, data-driven CRM expert with a passion for mobile apps, a flair for live events, and a knack for driving user excitement, this is your opportunity to make a massive impact on a integral scale.

KEY RESPONSIBILITIES:
- Define and execute our CRM strategy with a focus on retention, engagement, and monetization, leveraging principles of mobile gaming and LiveOps.
- Drive live event planning and execution, using LiveOps techniques to create dynamic, personalized, and timely campaigns that resonate with our diverse audience.
- Plan in-app events, promotions, and rewards systems that drive user motivation and engagement.- Collaborate with product, revenue and marketing teams to integrate CRM campaigns into the app's game-like ecosystem, ensuring alignment with broader business and user experience goals.
- Utilize advanced CRM tools (e.g., Braze, Leanplum, Iterable) to automate,

📌 Senior CRM Manager (Barcelona)
🏢 MACADAM
📍 Barcelona