Summary:
LI-Hybrid
- The Content Activation and Omnichannel Orchestration Lead serves as the domain lead within the Customer Excellence pillar for ensuring that approved content is activation ready and orchestrated consistently across field and digital channels.
- The role owns local standards, processes and playbooks for content activation, tagging, and omnichannel orchestration, while enabling Commercial, Value & Access, and Communications & Patient Advocacy teams to execute within those standards. It ensures that customer journeys are translated into coherent channel experiences and that performance insights drive continuous improvement of execution standards, contributing to measurable impact on customer experience and business outcomes.

About the Role:
Key responsibilities
- Define and maintain end-to-end standards, processes and ways of working for content readiness and activation across Commercial and non-promotional functions, ensuring alignment with integral execution standards.
- Ensure all content developed by Therapeutic Areas and other functions is compliant,



high quality, and activation-ready for field and digital platforms such as CRM, iCVA, and marketing automation systems.
- Clarify and orchestrate responsibilities across Customer Excellence, brand teams and other stakeholders to ensure effective governance and execution of content activation processes.
- Collaborate with brand leadership to translate customer journeys into actionable omnichannel strategies, including channel mix, sequencing and cadence aligned with global frameworks.
- Lead implementation of omnichannel campaigns and journeys in technology platforms, while enabling teams through guidance and upskilling on tools such as SFMC and field engagement solutions.
- Align content usage and channel strategies with agreed customer journeys, ensuring plans are practical, compliant and operationally executable across functions.
- Monitor and analyze channel performance, engagement metrics and cu

📌 Content Activation (Barcelona)
🏢 Novartis
📍 Barcelona