About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
At WTOL-11, a TEGNA-owned [CBS] affiliate in Toledo, OH, our top priority is providing our clients with the best marketing and advertising strategy for their business and the best customer service in the market. The Account Manager supports Account Executives’ sales efforts by taking ownership of fulfillment in such a way that the AE can spend more time, face to face with clients, creating opportunities and closing revenue. The Account Manager manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital, aiming at retaining clients and growing business.
This job reports to Sales Manager.
Responsibilities:
• Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
• Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television and digital in addition to implementation of special projects and promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
• Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
• Assist designated Account Executives with maintenance of
📌 WTOL 11 Account Manager (Toledo)
🏢 TEGNA
📍 Toledo