Company description

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Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview
We are looking for an experienced Strategic Director, Connected Media Strategy to lead the development of business-driven media strategies that accelerate client growth. This role goes beyond media planning and requires a deep understanding of clients’ business challenges, market dynamics, consumer behavior, and the evolving media landscape.





The successful candidate will identify business opportunities beyond the initial brief and transform them into communication strategies that connect audiences, data, channels, and creativity. As a senior strategic leader, you will play a critical role in shaping integrated media ecosystems, influencing senior stakeholders, and elevating strategic excellence across the organization.

Responsibilities
Strategic Business Reframing

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- Analyze client briefs and uncover underlying business challenges, even when they are not explicitly stated.
- Translate business issues into relevant, actionable communication opportunities.
- Challenge assumptions and redefine project starting points to increase strategic impact and business value.
- Develop strategic narratives that connect business objectives with media and communication solutions.

Connected Media Strategy Development

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- Design integrated paid, owned,

📌 Strategy Director (Barcelona)
🏢 Publicis Groupe
📍 Barcelona