Greenda is an early-stage AgTech startup backed by TDK, building the scientific backbone that makes precision agriculture actionable for farmers and agri-technicians. Our platform combines image-based crop diagnosis, pest prediction, and integrated pest management tools to deliver grounded, field-relevant intelligence at scale. We are currently focused on permanent horticultural crops in Spain, with a roadmap to expand into new markets as our science and data infrastructure matures.Why this role mattersIn this role, you will report to Greenda’s Commercial Director and will own Greenda's commercial presence in Spain.You will lead all sales and partnership activity across the Spanish market, managing and coordinating a local customer development team. Your goal is to turn real conversations with cooperatives and agribusinesses into paying customers, and to bring the field intelligence that shapes our product and commercial strategy. This is a role for someone who wants to build something that helps the agriculture industry.What you'll doTerritory & team leadershipOwn the Spanish commercial territory: set priorities with commercial team, manage pipeline, and coordinate the efforts of local staff toward shared targetsAct as the senior point of accountability for all Spain-based sales, partnerships, and customer relationshipsReport directly to the Commercial Director and represent Spain in company-wide commercial planningLead the full sales cycle with agricultural cooperatives and agribusinesses, from prospecting and partnership development through onboarding, adoption, check-ins, and renewal or expansionIdentify and develop strategic partnerships with agricultural associations, agronomy institutions, and sector organisations across SpainAdvise on the commercial offer for the Spanish market, including pricing, positioning, objection handling, and sales cycle frameworksBuild and manage pipeline with rigor, maintain clean records in HubSpot, own forecasting,



and produce clear weekly reporting for the leadership teamCustomer & field engagementLead in-person and remote discussions with cooperative managers, agronomist technicians, and farmers to drive adoption and capture structured feedbackOwn documentation of all in-person visits, pilot sessions, and feedback calls, maintained in HubSpot and shared with relevant internal teamsAct as the bilingual bridge between Spanish customers and Germany-based product and commercial teams, including live interpretation on calls when requiredAdvise the Product team on user pain points, must-have workflows, and success metrics from the fieldDeliver a prioritized problem list and validated jobs-to-be-done (JTBD) for cooperative technicians and managersSurface clear commercial case studies and identify expansion and renewal paths from pilot customersWhat we are looking forMust-have6–10+ years in B2B roles: sales, solutions consulting, customer success, or GTM — with at least 2 years in a team lead or territory owner capacityAgricultural or agri-tech backgroundConsultative sales, pipeline management, and the ability to synthesize feedback into clear, actionable insightsComfortable engaging directly with farmers, cooperative managers, and agronomist technicians in their environmentHubSpot CRM (or equivalent)A genuine drive to build technology that makes a real difference for our food systems in EuropeStrong bonusPrior experience working with or inside agricultural cooperativesFamiliarity with CAP subsidies, phytosanitary compliance, or digital agronomy tools (ATRIA, cuadernos de campo, etc.)Residency in Valencia, SpainEmpower agricultural cooperatives and their farmers with AI tools that are accessible, affordable, and sustainableShape Greenda's foundation from early pilots to scalable field impactCompetitive packageJoin an international, mission-driven team working at the frontier of AgTech innovationCompany benefits including lunch, transport, and internet allowances.30 days of paid vacationAnnual training & self-development budget to support continuous learning and career growthOne-week fully funded "farm stay" experience, live and work on an organic farm to connect with real-world agriculture (Woofing-style)#J-18808-Ljbffr

📌 Sales Lead (m/f/d) (Madrid)
🏢 Greenda
📍 Madrid