FMS actively contributes to building the local face of Red Bull within the field area in the most relevant way and in line with the general and national strategies and priorities, by supporting the FMM to embrace local needs and specificities and ensure the development of relevant strategies for the area to impact the heart of local consumers.
FMS is in charge of the Student Marketeers team of the area, ensuring they impact in local consumers every day in the most relevant way, guaranteeing conversion in trial and the right activation of RedBull events and proper collaboration with third party events when relevant.
Job Description
- Implementation of Strategy and Rightness of Brand Priorities: Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.
Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
- Marketing Innovation: Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
- Premium Appeal and Executional Excellence: Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
- Organizational Capabilities and Enabling Structure:
- Acts as a role model, displaying the Red Bull values with a consistent tone of voice that is motivating and inspiring.
- Hire, train and lead the Student Marketeers Team of the area, ensuring the right profiles to drive conversion while promoting the development of shining stars within the Company.
- Ensu
📌 Field Marketing Specialist North (Bilbao)
🏢 Red Bull
📍 Bilbao
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