The Commercial Marketing Executive (eOff Trade) is a pivotal role that leads the company’s key accounts hand in hand with the Commercial/KAM team, acting as a strategic business partner to ensure sustained growth. The role defines aligned, account specific strategies—tailored messages, plans and activations for each customer—grounded in a strong analytical profile that systematically analyzes account performance, market dynamics and profitability.
In addition, the CME is responsible for the commercial marketing plan and brand strategy in the channel, and for coordinating implementation with Sales, Purchasing and external agencies.
Share the category vision that drives sustainable growth for SGS and help shape our growth strategies and deliver commercial and brand priorities with Marketing & Sales team.
Defines, activates, and monitors plans for ND and Rotation of our products in the Channel OffTrade/eCommerce to ensure that consumers find our brands.
Responsible for the correct implementation and execution of the National Comercial Marketing Plan for its brands,



ensuring excellent indicators of quality, efficiency, and availability.
Contributes to an active and keyway in the definition of the Growth Plan, Annual Plan with key local & international stakeholders.
Lead the implementation of agreed promotional and Visibility activities with the commercial team across customers, in order to maximize sales and achieve brand objectives.
BRAND PLAN ACTIVATION
Responsible to create, coordinate and supervise in detail the creation of promotion & activations, and its implementation in the channel: sales team, marketing, purchase, finance… to ensure excellence and timely execution.
Lead Brand plan performance in the eOff trade channels and align the brand portfolio / positioning and strategy with a channel vision
Develop POS materials to increase brand presence and adjust it to the different format requirements in the market.
MARKET & COMPETITORS ANALYSIS
Ensure discipline on p

📌 Senior Marketing Executive (España)
🏢 Beam Suntory
📍 España