Content Strategist, Demand Generation (Content & Media Activation Team)
Marketing location_on Barcelona
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
About the role We're looking for a creative, results-driven Demand Gen Paid Content Specialist to scale and optimize high-performing content across our paid channels and email. In this role, you’ll translate product marketing messaging into impactful ads, landing pages, and email copy that capture attention and drive enterprise pipeline. You’ll balance performance data with creative ideation, continuously finding the sweet spot between scaling what already works and experimenting with fresh, engaging content concepts.
You will join the Content Team within Digital Marketing, a team of creatives who use data to fuel rather than stifle creativity.



In this position, you will report to the Content and Media Activation Team Lead and collaborate closely with the Demand Generation, Enterprise Product Marketing, and Creative Agency teams to ensure unified and cohesive content across paid media activation channels.
Create high-converting demand gen content for paid channels, including paid display, paid social, paid video, paid search, and email marketing
Translate enterprise product marketing messaging into impactful, audience-focused ads, landing pages, and emails that drive demand
Write copy, ideate creative concepts, and brief creative tasks to Creative Agency, providing feedback on completed designs as needed
Continuously monitor performance data and adjust content assets based on pipeline results
Drive creative ideation by balancing proven content frameworks with always-on experimentation of new formats and ideas
Partner closely with

📌 Content Strategist, Demand Generation (España)
🏢 Semrush
📍 España