At Ferrer we use business to fight for social justice. We have long been a company that looks to do things differently; We go beyond compliance and are guided by the highest standards of sustainability, ethics and integrity. Ferrer is seeking a dynamic and motivated individual to join our Corporate Marketing Excellence team. This role will involve driving the global content strategy and build a best-in-class Content Excellence model across all brands, ensuring consistency, quality, compliance, modularity, reusability, and measurable impact. As a strategic partner to Brand, Digital, Business Excellence, Medical, and DD&AI; teams, you will shape omnichannel content strategies, accelerate the adoption of AI-driven solutions, and transform content into a key driver of customer engagement and business performance within the new Business Platform.
Lead and shape global marketing content strategy, ensuring alignment with Ferrer corporate priorities and positioning content as a key driver of customer engagement, brand impact, and business performance.
Own the end-to-end content lifecycle,



from strategy and planning to creation, approval, distribution, optimization, and reuse, ensuring consistency, quality, compliance, and scalability across brands and markets.
Design and implement a robust content global governance model, establishing clear standards, frameworks, and ways of working that enable effective collaboration between integral and local teams.
Orchestrate omnichannel content experiences, ensuring the right content reaches the right audience through the most effective channels and touchpoints, including digital and offline interactions such as web, email, events, calls, webinars, podcasts, and field engagement.
Lead Content Operations and play a key role in the new Business Platform, driving the evolution of content management capabilities, processes, and technologies to improve efficiency, agility, and reuse.
Define and monitor content performance frameworks and KPIs,

📌 Content Marketing Coordinator (Barcelona)
🏢 Ferrer Internacional
📍 Barcelona