The Copywriter plays a key role in shaping how the brand communicates in the Portuguese market - creating engaging and locally relevant copy across all customer touchpoints.
This role combines creativity with linguistic accuracy. It requires the ability to adapt campaigns and messaging for local audiences, translate content where appropriate, and create original copy when the brief calls for it. Alongside a creative mindset and strong attention to detail, the role requires confidence using Microsoft Office and other systems to manage day-to-day tasks and deliver high-quality content efficiently.
Detailed Description
Location – Alicante
Type of Telework – Hybrid Working
Alicante On Site
Working hours – 39 hours.
What You'll Be Doing:
As a Copywriter, you'll be doing the following:
Produce product descriptions for all categories
Understanding and adopting the JD tone of voice in all copy
Translation from English - including short and long formats
Create engaging, SEO-friendly blog posts to support marketing, product and sport messages
Format blog copy into WordPress using basic HTML
Introductory SEO skills
Crafting CRM copy, including subject lines, email copy and push notifications
Creating commercial copy for paid channels, following strict word counts
Improving rankings with new and updated product listing page copy
Working closely with the rest of the Copy Team to align and share ideas
What We're Looking For:
Bachelor’s degree in Journalism, Communications, Marketing, Translation/Philology, or a related field.
1 to 3 years of experience as a Copywriter, Content Creator, or Digital Writer—preferably within Retail, E-commerce, Fashion, Sportswear, or Creative Agencies.
Native or Bilingual Portuguese
Advanced English
Acquired copywriting skills in a certified apprenticeship or a comparable competency through work history
Pro-active with a positive attitude
A passion for writing
Able to work quickly and effectively whilst maintaining a high level of quality and managi