Docplanner is a healthtech company on a mission to help people live longer, healthier lives.
We build technology that improves how patients access care and how healthcare professionals deliver it.
Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets.
Job Description
Mission
Make Marketing, Sales, CS and Care meaningfully more productive by designing a cleaner, smarter GTM systems ecosystem and turning AI-enabled workflows into shipped business value.
This role owns the way our GTM tools, workflows, data flows and automation fit together. It is not a Salesforce implementation role. Salesforce is an important part of the environment, but the bigger challenge is holistic systems design across tools, reducing fragmentation, improving how teams work,



and defining how AI can be practically implemented across GTM.
Why now?
Docplanner has invested heavily in GTM tooling, including Salesforce, HubSpot and other internal systems. The Salesforce implementation is progressing well, but we still have gaps in how the broader tool ecosystem works together.
Different systems and workflows interact across teams, including Sales, Marketing, CS, Care, Finance, People and internal operations. Some of these interactions are still fragmented, manual or poorly designed, which creates inefficiency, data quality issues and unclear ownership.
At the same time, we need to define how AI should actually be implemented in GTM: not as isolated experiments or Salesforce-native features only, but as practical workflow changes that improve productivity, speed, insight and execution.
We need a senior, tech-oriented leader who can look across the full tool landscape, diagn

📌 Director of GTM Systems, Tooling (España)
🏢 Docplanner
📍 España