Online Marketing Principal Analyst (España)

Online Marketing Principal Analyst (España)

13 ago
|
Edreams Odigeo
|
España

13 ago

Edreams Odigeo

España

Online Marketing Principal Analyst - (Hybrid) As you contemplate your future, you might be asking yourself, " What's the next step?’’ We're seeking an experienced Online Marketing Analytics Manager to join our Online Marketing Data Analyst team in Barcelona to solve complex measurement challenges and drive meaningful business outcomes. 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo
~ This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.
~ Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts

Prime members are subscribed to general travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.




Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decision‑making.
Independently lead end‑to‑end analytical projects, from translating business problems into structured analytical approaches through analysis execution, insight generation and stakeholder communication.
Proactively identify and propose new analytical projects, experiments and optimisation initiatives that improve business performance.
Overseeing the design of a cross‑platform test‑and‑learn agenda and supporting its implementation.
Develop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investments.
Work closely with Data Engineering to continuously improve the marketing data landscape by identifying opportunities to enhance data quality, reliability and completeness, and enable new reporting views, datasets and data sources.
Collaborate with the

📌 Online Marketing Principal Analyst (España)
🏢 Edreams Odigeo
📍 España

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