13 ago
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Génesis
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España
Edumio is an AI-skills learning platform that teaches ambitious professionals to build real, working AI agents through an interactive, gamified, hands-on experience instead of passive video courses. We run a web2web subscription model today, with a mobile app (web2app) on the roadmap, and we're scaling paid acquisition across Meta, Google, TikTok, Snap, and UGC. Our growth is hypothesis-driven: every dollar of spend is a test, judged on profitable, retained revenue, not clicks.
The role
Your one job: make the unit economics work. Find profitable ways to acquire paying subscribers, then scale them, growing paid spend from virtually $0 to ~$50k/day within a year while staying profitable on a payback basis.
This is equal parts performance marketing and growth hacking. You'll own all paid growth end to end, across every platform: setting strategy, building and buying campaigns yourself, briefing creative, and reading the numbers down to cohort LTV and payback. It's a player-coach seat, hands-on today, building and leading the UA team as spend scales.
If you've scaled subscription products profitably and you think in ROAS, payback windows, and trial-to-paid, not vanity metrics, this is a rare chance to own a product's entire paid engine.
What you'll own
- Positive unit economics — find profitable acquisition and scale it: grow paid spend from ~$0 toward ~$50k/day within a year while hitting ROAS, CAC, and payback targets. Own blended and channel-level economics, with retention and refund rates as guardrails.
- All paid channels, end to end — Meta (including partnership ads), Google (Search / YouTube), TikTok, and Snap, plus UGC. Launch, structure, scale, and cut campaigns yourself.
- The conversion funnel — partner with product to optimize the full path from landing page to paywall, checkout, and retention, and fix the leaks that paid traffic exposes.
- Creative strategy & velocity — brief, test, and iterate ad creative with our creative team at high volume; mine winners
📌 User Acquisition Manager for Edumio (España)
🏢 Génesis
📍 España