About Us
Saffron is a brand consultancy of 100 people, headquartered in London and Madrid, with teams in Vienna and Tokyo. With 21 nationalities and 12 languages among us, Saffron builds brands.
Increasingly, we work to understand whether that work actually delivers for our clients. Are customers noticing? Are employees behaving differently? Is the investment paying off? We have started building the tools and methodologies to answer these questions, and we are looking for someone who lives at the intersection of brand, data and research to take them further.
The Role
This is the chance to build a research function inside a creative consultancy. You arrive as its first dedicated researcher, with working tools and live client trackers, and you shape what evidence-based brand consulting becomes here. The function grows as it proves itself, and you grow with it.
You are a quantitative research and insights professional, most likely from a research house or an in-house insights team or a brand consultancy, comfortable operating as a highly capable team of one. Rather than delegating,



you like to run all aspects of quantitative research yourself, and genuinely enjoy it: you own studies from the first question to the final recommendation. You work on real client business from your first week, including the brand tracker of a major European carmaker. You are comfortable presenting the insights you generate from research to our senior leaders and to our clients, whom you engage directly not only with data but with analysis and recommendations.
What you’ll do
- Own our tracking work. Run the data pipeline behind our brand tracking product, deliver its recurring reports, and design measurement baselines for brands before they launch.
- Bring evidence into projects. Join engagements where research plays a central part: pressure-test positioning territories with short panel studies, and test brand assets and concepts before they are built.
- Translate data into direction. Read t

📌 Senior Brand Researcher (Madrid)
🏢 Saffron
📍 Madrid