Our Finance suite — Expenses, Procurement, Projects, Headcount Planning — is one of the fastest-growing parts of Factorial, and we've decided it deserves its own go-to-market engine. You'll own the Finance go-to-market end to end across five markets (ES, FR, PT, IT, DACH): the strategy, the team, the pipeline, the revenue. You'll start close to a blank page — and within your first year, you'll have hired and ramped your own SDRs, Account Executives, and pre-sales consultants, designed the sales motion for each market, and put Finance on a growth trajectory the rest of the company builds around.
You'll sit in the Finance triad alongside the Product Director and Product Marketing Manager — equal voice, shared accountability for the domain's P&L.;
Design the standalone Finance GTM structure: which roles, in which markets, in which order. Decide what Finance runs independently and where it plugs into the existing machine.
Pipeline, conversion, ACV, revenue — you carry the Finance target and answer for it.
ICP, messaging, channel mix, competitive angle against Pleo, Spendesk, Payhawk,



Coupa, and the local players in every geography.
Sequence market entry and investment like a founder allocating scarce capital — because's what you'll be doing.
New Business, Customer Success and Expansion (turning 13,000+ HR customers into Finance customers), and Partners.
Turn what you hear in discovery and lost deals into structured, prioritized product feedback, and shape the Finance roadmap as a peer of the Product Director.
Partner with Marketing to generate qualified Finance pipeline — campaigns, content, events built around the Finance buyer.
Align Sales, CS, and Partners leadership around the Finance agenda. Fluent English required; working proficiency in at least one of Spanish, French, Italian, Portuguese, or German strongly preferred.
You build coalitions, sell internally, and turn data into decisions.
Bonus: Finance domain fluency. Experience selling to or working with the offic

📌 Head of GTM Finance Products (España)
🏢 Factorial Hr
📍 España