2026 TikTok
Integral Operations
Head of Business Development, Spain (Merchant Strategy + Partner Management) Location:
Merchant recruitment and incubation strategy- Define the Spain merchant growth strategy across mass recruitment, targeted acquisition, onboarding, activation, and lifecycle incubation.- Identify priority merchant segments, category opportunities, and growth barriers through market insight, merchant feedback, and performance data.- Own key merchant growth metrics, including recruitment volume, onboarding conversion, active merchant rate, go-live performance, sales contribution, retention, and graduation into higher-value operating stages.- Work closely with product, operations, category, creator, logistics, and other cross-functional teams to improve merchant experience and remove growth bottlenecks.
Outsourced merchant incubation team management- Build and manage an outsourced merchant incubation operating model, including role definition, hiring standards, onboarding protocols, performance targets,



and daily management routines.- Establish clear workflows and playbooks for lead follow-up, merchant qualification, pitch customization, onboarding support, platform setup, and activation tracking.- Monitor outsourced team performance through structured KPIs, regular reviews, quality checks, and corrective action plans.- Coach outsourced staff and team leads on merchant communication, conversion techniques, incubation standards, and operational discipline.- TikTok Shop Partner management- Recruit, onboard, and manage TikTok Shop Partners, including service providers that support merchant onboarding, content production, store operations, live commerce, advertising, and growth services.- Define the TSP development strategy for Spain, including partner segmentation, capability requirements, commercial models, and performance governance.- Set business growth targets for service providers and hold partners accountable for merchant acquisition, activation, GMV g

📌 Head of Business Development, Spain (España)
🏢 Tiktok
📍 España