KB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. The Opportunity The marketing manager is responsible for the design and execution of the division’s marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
Marketing Plans
Develop and execute quarterly and annual marketing plans for assigned divisions and communities.
Analyze market research, competitive activity, and local trends to identify opportunities and provide recommendations to division leadership.
Create and support community-specific marketing initiatives that drive brand awareness, traffic, and lead generation.
Marketing Promotions
Develop and manage the division's annual and quarterly marketing calendar, including customer events, grand openings, promotions, and community outreach initiatives.
Plan and execute marketing events and promotional campaigns that increase brand visibility,



community traffic, and customer engagement.
Partner with vendors and internal stakeholders to deliver engaging event experiences while managing promotional materials, signage, and directional marketing programs.
Collaborate with Corporate Marketing to implement local advertising and digital marketing initiatives across web, social media, email, and other channels.
Performance Management and Development
Interview, develop, and retain marketing team members.
Establish performance goals, provide ongoing coaching, and monitor results to drive individual and team success.
Complete performance reviews and ensure all required training and development activities are completed.
Marketing Budget
Develop, manage, and optimize the division marketing budget, including events, promotions, advertising, directional marketing, and community outreach efforts.
Monitor expenditures and marketing performance

📌 Field Marketing (Valencia)
🏢 KB Home
📍 Valencia