To design, build and lead a world‑class admissions and growth function that consistently attracts more high‑quality families, increases student enrolment, strengthens the school’s brand and creates an outstanding admissions experience.
We are looking for a commercially minded leader capable of integrating Admissions, Marketing, CRM, Digital Strategy, Artificial Intelligence and Automation into one high‑performing growth engine.
Improve every stage of the admissions funnel.
Marketing & Lead Generation
Develop and execute a comprehensive marketing strategy to increase both the quantity and quality of admissions enquiries.
SEO strategy.
Local SEO.
Google Ads.
Meta advertising.
Digital campaigns.
Content marketing.
Email marketing.
Brand awareness campaigns.
Event marketing.
The successful candidate should understand how every marketing activity contributes to admissions growth and return on investment.
Brand Strategy
Anne's brand positioning.
Improve the school's digital presence.
Increase brand awareness amongst both local and international families.




Anne's as one of the leading British international schools in Spain.
CRM & Sales Process
Own and optimise the school's CRM and admissions pipeline.
CRM implementation and optimisation.
Marketing automation.
Data quality.
The successful candidate should already have practical experience implementing AI solutions that improve efficiency, scalability and commercial performance.
AI-assisted SEO.
AI content generation.
AI-powered social media management.
AI-assisted marketing campaigns.
CRM automation.
Digital Presence & Content
Lead the school's digital strategy across all channels.
Social media strategy.
Content planning.
Photography and video direction.
Copywriting.
Digital campaigns.
Performance optimisation.
Analytics & Performance
The candidate should be highly data‑driven.
Campaign analysis.
The successful candidate will have the autonomy, visibility and strategic influence to build and lead a best‑in‑class admissions,

📌 Head of Growth, Admissions and Marketing (Madrid)
🏢 Michael Page
📍 Madrid