What You'll Do:
Criteo GO is building a next-generation, self-serve performance media platform for small and mid-sized businesses. To accelerate adoption, we are hiring an SMB Sales Specialist to own the full sales cycle, from prospecting to successfully activating advertisers on Criteo GO. This role sits at the intersection of sales, onboarding, and light-touch strategic guidance. You will handle outbound and inbound prospects , qualify and prioritize them, guide them through setup and first campaign launch, and ensure a clean handoff into scaled lifecycle programs. Your goal is to maximize conversion and time-to-first-value, not to manually operate campaigns.
- You will own the full sales cycle journey, from prospecting, first contact through first successful campaign and initial performance review, with clear SLAs on outreach, follow-up, and activation.
- You will run structured discovery to understand each prospect’s business model, objectives, and readiness, and translate that into the right Criteo GO setup (tagging path, feed options, channels, budget ranges,



and recommended next steps).
- You will guide advertisers through onboarding and campaign creation using a “coach, not operator” approach: screen-share walkthroughs when needed, playbooks and checklists, and strong use of in-product guidance and AI assistant features rather than manual builds.
- You will rigorously track your funnel (prospect or lead → qualified → onboarded → first spend → first success milestone) and partner with the Marketing and Operations teams to improve lead scoring, routing rules, and conversion playbooks over time.
- You will collect structured feedback on friction points in onboarding, billing, or campaign setup and feed that back to the GO Commercialization team to improve the self-serve experience.
- You will act as a visible, trusted point of contact for early-stage Criteo GO customers, setting expectations on level of support in a self-service model and positioning AI + self-

📌 SMB Sales Specialist (Barcelona)
🏢 Criteo
📍 Barcelona