This role owns the general Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.
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Description
Job Summary
This role owns the global Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.
Responsibilities
FUNNEL STRATEGY
Define funnel stages, criteria, and conversion targets
Design funnel analytics framework and reporting structure
Set advocate progression milestones and success metrics
Establish governance for funnel process changes
Asset Strategy
Set content priorities and editorial themes
Define quality standards and brand guidelines
Approve editorial direction and content taxonomy
Align asset themes with sales messaging and business priorities
Sharepoint Strategy
Define taxonomy and organization strategy
Set governance for content lifecycle
Approve library structure changes
Design information architecture framework
Reference Strategy
Define reference request process
Design reference tracking framework
Establish reference programme governance
Engagement Platform Strategy
Define gamification strategy and customer engagement model
Set platform requirements and success criteria
Design advocate recognition and rewards framework
Evaluate and approve platform vendors
Establish engagement metrics and program governance
Business Impact Strategy
Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate)




Partner with Sales leadership to embed advocacy into sales motions
Lead TCV impact measurement dashboard development
Present business impact to senior stakeholders
Drive adoption metrics across Sales, Marketing, Pursuit
Governance Ownership
Establish Advocacy Council and governance model
Define decision-making frameworks and escalation paths
Lead quarterly strategy reviews and roadmap planning
Set programme-wide standards and policies
Own stakeholder alignment and communication cadence
Agency Relationship
Own agency relationships and partnerships
Manage contract worker oversight and performance
Negotiate agency contracts and terms
Set quality standards for agency deliverables
Approve vendor selection and onboarding
Education & Experience Recommended
Master's degree in Business or related field
8+ years in customer advocacy, customer success, or related field
Experience in B2B enterprise environment preferred
Track record of building and scaling advocacy programs
Proficiency in CRM systems (Salesforce, MS Dynamics)
Familiarity with AI tools (Hey Marvin, Seismic, People AI)
Power BI or similar reporting tools
Preferred Certifications
Project Management Professional (PMP)
Knowledge & Skills
Strong strategic thinking and programme leadership
Proven ability to influence senior stakeholders and drive cross-functional alignment
Deep understanding of customer advocacy as a business growth lever




Strong storytelling and business acumen (connecting customer value to revenue impact)
Data-driven mindset with focus on measurable outcomes
Experience designing lifecycle advocacy motions across the customer journey
Experience driving standardisation and scalability of global programmes
Proficiency in leveraging AI tools to enhance efficiency and scale operations
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
Provides highly innovative solutions to complex problems within established policy.
Job
Business Planning
Schedule
Full time
Shift
No shift premium (Spain)
Travel
No
Relocation
No
Equal Opportunity Employer (EEO)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. xqbhyrx The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"
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📌 Customer Advocacy Program Manager (San Cugat del Vallés)
🏢 HP
📍 San Cugat del Vallés