Senior Marketing Data Analyst – Barcelona, Spain
Apply for a full‑time, on‑site position in Barcelona, Spain.
Responsibilities
- Project Ownership & Decomposition: Participate in planning, requirements gathering, and delivery of large, multi‑phased growth and marketing analysis projects with minimal guidance. Break down complex ambiguous business problems into structured actionable analysis plans.
- Strategic UA Partnership: Partner closely with Marketing and User Acquisition squads to monitor campaign performance, decompose trend changes, and provide high‑impact insights that optimize multi‑million dollar budget allocations.
- Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks, including attribution models and incrementality testing.
- Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross‑functional peers, translating raw marketing data into clear, compelling,



and actionable recommendations.
- Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms.
- Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.

Requirements
- Proven track record (3+ years) in Marketing Analyst, Performance Marketing Analytics, or Growth Analytics in mobile gaming, free‑to‑play, or mobile B2C industries.
- Advanced SQL proficiency, managing and querying large, complex databases to extract actionable marketing insights.
- Statistical rigor with hands‑on experience designing and analysing randomized marketing experiments (A/B

📌 Senior Marketing Data Analyst at Social Point (Barcelona)
🏢 Social Point
📍 Barcelona