Описание: Product Madness is a social casino game developer within the Aristocrat family. The company creates leading titles including Heart of Vegas, Lightning Link, and Cashman Casino, with a integral team and offices across multiple countries. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи: Provide operational analyses for User Acquisition and Growth groups using partner platform dashboards and exported datasets
Analyze campaign performance and deliver timely, actionable insights
Respond to operational performance questions that do not require internal data modelling or Data Science methodologies
Oversee, track, and quality-control marketing technology platforms, including AppsFlyer and advertising partner tools
Monitor partner dashboards for anomalies, tracking issues, and reporting discrepancies
Coordinate with external partners and elevate internal data issues to the Data Analytics team
Configure, monitor, and report on partner-native incrementality experiments
Collaborate with Data Analytics and Data Science teams on experiment implementation and interpretation
Support operational execution while Data Science owns methodology and statistical evaluation
Support onboarding, integration, and continuous quality assurance of external marketing and analytics platforms
Manage relationships with external marketing technology vendors
Validate partner data and coordinate issue resolution across internal and external collaborators
Aggregate spend, impressions,



installs, attribution, and performance metrics across advertising partners
Produce recurring operational reports for User Acquisition and Growth collaborators
Identify reporting inconsistencies and elevate reconciliation issues to the Data Analytics team
Track campaign spend against planned budgets and pacing targets
Flag deviations, delivery risks, and unexpected performance changes
Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools
Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations
Collaborate with User Acquisition teams to confirm tracking before campaign launches
Monitor attribution health across partner platforms and elevate technical issues when necessary
Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams on campaign implementation
Translate operational business requirements into actionable requests for centralized data teams
Improve operational processes across marketing technology and reporting workflows
Требования: 2+ Years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role




Experience with digital marketing platforms, mobile advertising, or performance marketing
Hands‑on experience with Mobile Measurement Partners, preferably AppsFlyer
Strong understanding of mobile attribution and marketing performance metrics
Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin
Strong analytical and problem‑solving skills
Advanced Excel and/or Google Sheets skills
Excellent communication and collaborator management skills
Ability to prioritise multiple tasks in a fast-paced environment
Nice to have: background in mobile applications, gaming, or performance marketing
Nice to have: familiarity with SKAdNetwork and privacy-centric mobile measurement
Nice to have: experience with partner-native incrementality testing tools
Nice to have: experience with external marketing technology platforms and analytics providers
Nice to have: exposure to Looker, Redash, Tableau, or Power BI
Nice to have: basic SQL for reading or validating data
Nice to have: campaign tagging, tracking links, event configuration, mobile gaming experience especially free-to-play or social casino
Nice to have: experience assisting User Acquisition teams
Nice to have: familiarity with retargeting platforms and attribution ecosystems
Nice to have: creative analytics platforms and marketing automation tools
Nice to have: MMP products
Условия: No work visa sponsorship is available
Candidates must be authorized to work in Barcelona without current or future visa sponsorship
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📌 Business Analyst For User Acquisition And Growth (Barcelona)
🏢 Enfint
📍 Barcelona