Overview

This role is the financial and operational owner of Preply's B2B business. You'll build the systems, metrics, and governance that enable high-velocity, compliant growth. The mandate spans Finance, Sales, Product, and Legal, with a strong bias toward automation, predictive analysis, and AI-enabled decision-making.

What you'll do Strategic Finance & FP&A;

- Partner with the VP Finance and Head of B2B to drive the growth and profitability roadmap, with deep visibility into ACV, GRR, NRR and unit economics
- Build and own the B2B forecast model - pipeline-to-revenue conversion, bookings, margin, and cash
- Lead financial storytelling for B2B performance across board discussions, investment decisions, and pricing strategy
- Move FP&A; from manual to predictive: introduce AI-powered tooling, automated variance analysis, and scalable reporting infrastructure

GTM Operations

- Partner with Sales and RevOps on funnel economics, quota design, and incentive alignment
- Own the deal desk - balancing growth, discounting discipline, and legal compliance
- Build and maintain a KPI framework connecting pipeline health, bookings, margin, and cash

Legal, Contracting & Compliance

- Formalize contracting, deal governance, and terms of service with Legal
- Maintain the right contract entities across integral markets for tax efficiency and compliance

Data & Tooling

- Integrate Salesforce, ERP,



and analytics systems into a single source of truth for B2B reporting
- Champion AI-native workflows - from prompt-driven analysis to automated data pipelines - to raise the team's analytical ceiling

Who you are

- 8–12+ years in FP&A;, strategic finance, or business operations in B2B SaaS, marketplaces, or enterprise GTM
- Deep fluency in B2B GTM metrics: CAC payback, ACV, GRR, NRR, pipeline velocity, magic ratio, gross margin
- Proven track record building financial infrastructure across GTM, Legal, Product, and Treasury
- Hands‑on experience with deal desk, pricing, and AR management
- AI-native mindset: you actively use AI tools to accelerate analysis, build models, and automate reporting - not as a curiosity, but as a core part of how you work
- Strong communicator who can elevate cross-functional peers and translate financial complexity into decisions
- Comfortable building frameworks and executing fast in a globally distributed, high-growth environment

What success looks like

- Trusted cadence with B2B and finance leadership driving both strategic and tactical decisions
- Predictive forecast model with reliable pipeline-to-revenue conversion accuracy
- Fully operational deal desk with embedded financial and legal governance
- Standardized contracting and

📌 Directorb Finance (Barcelona)
🏢 Preply
📍 Barcelona