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As a senior Market Access leader for the BD Interventional – Peripheral Intervention (PI) business within Europe, this role plays a meaningful part in enabling balanced patient access, competitive reimbursement outcomes, and commercial success across the region. Guided by BD Excellence principles and the imperatives to compete, innovate, and deliver, the Director is accountable for translating strategy into execution—ensuring that market access activities are disciplined, evidence based, measurable,
and closely aligned with BDI regional and integral priorities.
Key Responsibilities
- Develop and maintain deep knowledge of BD PI products, including clinical application, economic value, competitive positioning, and evidence requirements.
- Guide the development of robust, winning market access and payer value strategies for the PI portfolio, grounded in clear problem definition, payer insight, and competitive understanding.
- Conduct and coordinate payer and pricing research, market access landscaping, and opportunity assessments to advise prioritisation and investment decisions.
- Identify commercial and access barriers early and proactively drive risk mitigation strategies that protect and improve PI adoption.
- Build reimbursement and
📌 Director, Pi Market Access, Europe (España)
🏢 Becton Dickinson
📍 España
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