- Build the Barcelona Office and act as the founding Sales Leader in a brand-new location. That means shaping the local culture, setting team rituals, and creating the day‑to‑day operating environment that turns a headcount plan into a real, high‑performing team.
- Recruit, onboard, and ramp Italian‑speaking AEs: own the full hiring cycle in Barcelona, source Italian‑speaking talent from the local pool, design a structured ramp plan with clear milestones, and get new hires to full productivity fast.
- Own SMB outbound revenue end‑to‑end: ARR targets, pipeline coverage, win rate, sales cycle length, ACV, discounting discipline, and forecast accuracy. You are the single point of accountability for the Barcelona SMB numbers.
- Lead and coach full‑cycle AEs from cold outreach to close with weekly 1:1s, pipeline reviews, live call coaching, deal strategy sessions, and structured improvement plans. Your AEs run the entire cycle (cold calls, multi‑channel sequences, demos, and closing with individual lawyers and small firms, average deal size €1.5k–€5k).
- Execute and refine the SMB outbound operating system, adapting proven playbooks from the Milan office to the Barcelona team: ICP segmentation, territory design,