Cambium Networks is seeking an EMEA Channel Marketing Manager , preferably based in our Barcelona office, to support channel marketing strategy and execution across the EMEA region. Reporting to the EMEA Field Marketing Manager, this role will partner with regional sales, distributors, and channel partners to deliver pipeline growth, partner engagement, and measurable ROI through scalable programs and disciplined fund management.

The EMEA Channel Marketing Manager owns channel marketing strategy and execution across EMEA, prioritizing markets, partners, and investments based on regional business goals, opportunity, and performance.

Department Description

At Cambium Networks, we simplify complex networking with powerful solutions that are easy to manage and deploy. Our ONE Network platform brings together fixed wireless broadband, fiber optics, WiFi, switching, security, and SD WAN for organizations around the world-from telecoms and service providers to enterprises, industrial campuses, and public sector institutions.

At Cambium Networks, we work relentlessly to deliver reliable connectivity, simplified for everyone. We are now seeking an EMEA Channel Marketing Manager, preferably based in our Barcelona office, to support channel marketing strategy and execution across the EMEA region. Reporting to the EMEA Field Marketing Manager, this role will partner with regional sales, distributors, and channel partners to deliver pipeline growth, partner engagement, and measurable ROI through scalable programs and disciplined fund management.

Scope of Responsibilities & Position Expectations Channel strategy and planning

- Build EMEA channel marketing strategy aligned to regional sales priorities and integral marketing plans.
- Create quarterly and annual channel marketing plans for distributors, VARs, MSPs,



and integrators, including goals, program mix, budget allocation, and expected outcomes by partner and country.
- Own channel marketing strategy and execution across EMEA, prioritizing markets, partners, and investments based on regional business goals, opportunity, and performance.

Channel demand generation
- Lead the planning and execution of channel-led demand programs: webinars, field events, digital campaigns, paid media, email nurtures, and co-marketing initiatives.
- Localize and adapt campaigns for priority markets;
coordinate translationsand ensure regional compliance and brand standards.
- Build repeatable campaigns-in-a-box for distributors and partners, including targeting guidance, recommended offers, and follow-up sequences.
- Develop and maintain channel-ready assets: partner toolkits, landing pages, email templates, solution briefs, pitch decks, battlecards, and casestudies.
- Run partner marketing enablement sessions (virtual-first) and provide playbooks for campaign execution, lead handling, and reporting.
- Collaborate with product marketing to keep positioning and messaging current and partner-friendly.

Channel marketing fund management
- Own the EMEA distributor Cooperative Marketing Fund (co-op) and partner Marketing Development Fund (MDF) budget execution from end-to end, including planning, governance, prior approvals, usage oversight, claims processing, and ROI reporting.




- Drive recurring co-op engagement with distributors through a consistent operating rhythm:
- Annual and quarterly co-op planning by distributor, including funding forecasts, program themes, target segments, and expected pipeline contribution.
- Quarterly business reviews with distributors focused on co-op utilization, program results, lead quality, and pipeline impact.
- Ongoing coordination to ensure distributors deliver timely reporting on lead flow, follow-up, and conversion, and that partner-sourced leads are properly routed.
- Co-op usage per eligibility rules and required proof-of-performance, aligned with finance and legal/compliance.

Optimize spend and performance:
- Track utilization, ROI by activity, cost per lead (where applicable), pipeline influence, and win contribution.
- Coach distributors on improving program effectiveness (targeting, creative, offers, partner recruitment, follow-up).
- Coordinate closely with the EMEA sales team and identify opportunities to allocate MDF funds to partners for key activities.
- Track MDF budget and utilization, ROI by activity, cost per lead (where applicable), pipeline influence, and win contribution.
- Guide partners as needed to improve program effectiveness (targeting, creative, offers, partner recruitment,follow-up, etc.).

Events and channel communities
- Drive EMEA channel marketing moments (virtual-first), including webinars, distributor partner days, regional events, and targeted industry and trade shows.
- Lead channel communications, newsletters, and community engagement to increase participation in campaigns and programs.

Cross-functional leadership
- Work closely with EMEA sales and channel leadership, partner

📌 Channel Marketing Manager (Barcelona)
🏢 Cambium Networks
📍 Barcelona