Responsibilities- Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.- Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.- Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.- Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.- Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.- Plan and coordinate Energiot’s presence at industry events.- Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.- Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.- Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.- Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.- Define, monitor, and improve marketing KPIs.- Manage freelancers, agencies, designers, copywriters,



and other external collaborators.Qualifications- Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.- Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.- Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.- Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.- Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.- Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.- Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.- Excellent written and verbal communication skills in English and Spanish.- Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.- Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment.- Strong analytical mindset and ability to connect marketing actions with commercial outcomes.#J-18808-Ljbffr

📌 Marketing Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona