12 ago
|
Enfint
|
Barcelona
Описание: Product Madness is a social casino game developer within the Aristocrat family. The company creates leading titles including Heart of Vegas, Lightning Link, and Cashman Casino, with a general team and offices across multiple countries. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФЗадачи:- Provide operational analyses for User Acquisition and Growth groups using partner platform dashboards and exported datasets- Analyze campaign performance and deliver timely, actionable insights- Respond to operational performance questions that do not require internal data modelling or Data Science methodologies- Oversee, track, and quality-control marketing technology platforms, including AppsFlyer and advertising partner tools- Monitor partner dashboards for anomalies, tracking issues, and reporting discrepancies- Coordinate with external partners and elevate internal data issues to the Data Analytics team- Configure, monitor, and report on partner-native incrementality experiments- Collaborate with Data Analytics and Data Science teams on experiment implementation and interpretation- Support operational execution while Data Science owns methodology and statistical evaluation- Support onboarding, integration, and continuous quality assurance of external marketing and analytics platforms- Manage relationships with external marketing technology vendors- Validate partner data and coordinate issue resolution across internal and external collaborators- Aggregate spend, impressions,
installs, attribution, and performance metrics across advertising partners- Produce recurring operational reports for User Acquisition and Growth collaborators- Identify reporting inconsistencies and elevate reconciliation issues to the Data Analytics team- Track campaign spend against planned budgets and pacing targets- Flag deviations, delivery risks, and unexpected performance changes- Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools- Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations- Collaborate with User Acquisition teams to confirm tracking before campaign launches- Monitor attribution health across partner platforms and elevate technical issues when necessary- Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams on campaign implementation- Translate operational business requirements into actionable requests for centralized data teams- Improve operational processes across marketing technology and reporting workflowsТребования:- 2+ Years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics,
or a similar role- Experience with digital marketing platforms, mobile advertising, or performance marketing- Hands‑on experience with Mobile Measurement Partners, preferably AppsFlyer- Strong understanding of mobile attribution and marketing performance metrics- Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin- Strong analytical and problem‑solving skills- Advanced Excel and/or Google Sheets skills- Excellent communication and collaborator management skills- Ability to prioritise multiple tasks in a fast-paced environment- Nice to have: background in mobile applications, gaming, or performance marketing- Nice to have: familiarity with SKAdNetwork and privacy-centric mobile measurement- Nice to have: experience with partner-native incrementality testing tools- Nice to have: experience with external marketing technology platforms and analytics providers- Nice to have: exposure to Looker, Redash, Tableau, or Power BI- Nice to have: basic SQL for reading or validating data- Nice to have: campaign tagging, tracking links, event configuration, mobile gaming experience especially free-to-play or social casino- Nice to have: experience assisting User Acquisition teams- Nice to have: familiarity with retargeting platforms and attribution ecosystems- Nice to have: creative analytics platforms and marketing automation tools- Nice to have: MMP productsУсловия:- No work visa sponsorship is available- Candidates must be authorized to work in Barcelona without current or future visa sponsorship#J-18808-Ljbffr
📌 Business Analyst For User Acquisition And Growth (Barcelona)
🏢 Enfint
📍 Barcelona